Welcome to Frontassist.ai, a specialized AI automation platform owned and operated by Frontline Intelligence LTD (referred to herein as the “Company”, “we”, “our”, or “us”).

These Terms and Conditions (“Terms”) constitute a legally binding agreement between you (“Customer”, “you”, “your”) and Frontline Intelligence LTD governing your access to and use of the Frontassist.ai B2B messaging automation platform, website chat widgets, and associated Artificial Intelligence services (collectively, the “Service”).

By registering for an account, accessing the Service, or executing an Order Form that references these Terms, you agree to be bound by them. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these Terms.

1. Definitions

  • “Customer Data” means all information, text, messages, and data submitted by you or your end-users through the Service.
  • “AI Outputs” means the responses, text, and data generated by the Large Language Models (LLMs) integrated into our Service.
  • “Third-Party Platforms” refers to external messaging infrastructure, specifically Meta Platforms, Inc. (WhatsApp) and your own website hosting providers.

2. Account Registration and Security

2.1 Account Creation: To use the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep this information updated. 2.2 Security: You are entirely responsible for maintaining the confidentiality of your account credentials (passwords, API keys, and tokens). You agree to notify us immediately of any unauthorized use of your account. Frontline Intelligence LTD will not be liable for any loss or damage arising from your failure to protect your login credentials.

3. Artificial Intelligence Disclaimer and Allocation of Risk

Our Service acts as an intermediary, utilizing generative Artificial Intelligence to converse with your end-users. You explicitly acknowledge the following: 3.1 Probabilistic Outputs: Generative AI is probabilistic. It may produce AI Outputs that are inaccurate, inappropriate, or commercially disadvantageous (“Hallucinations”). 3.2 Ultimate Responsibility: You are solely responsible for all AI Outputs sent to your customers via WhatsApp or your website chat widget. It is your responsibility to monitor conversations, configure appropriate system prompts, and implement human fallback procedures. 3.3 No Financial Liability for AI Errors: Frontline Intelligence LTD explicitly disclaims all liability for any financial loss, breach of contract, or reputational damage you suffer due to statements, promises, or errors made by the AI to your end-users.

4. Third-Party Integrations and Compliance

4.1 Meta & WhatsApp Policies: Our Service integrates deeply with WhatsApp. You agree to strictly abide by the WhatsApp Business Messaging Policy and Meta’s Commerce Policies. You acknowledge that Meta maintains the right to suspend or terminate your WhatsApp Business API access at any time for policy violations. 4.2 Suspension of Service: If your WhatsApp account is flagged, suspended, or terminated by Meta, or if we reasonably believe your use of the Service violates Third-Party Platform rules, we reserve the right to immediately suspend your Frontassist account without notice or liability.

5. Acceptable Use Policy

You agree not to use the Service to:

  • Transmit spam, unsolicited bulk messages, or engage in unauthorized marketing.
  • Provide professional advice that is heavily regulated (e.g., medical diagnoses, legal counsel, or financial investment advice) through the AI bot.
  • Collect, process, or solicit highly sensitive data (e.g., full credit card numbers, government IDs, protected health information) through the chat interface.
  • Facilitate the sale of illegal goods, firearms, adult content, or any other categories prohibited by Meta’s commerce policies.
  • Reverse engineer, decompile, or attempt to extract the source code or underlying AI prompts of the Service.

6. Fees, Billing, and Subscriptions

6.1 Subscription Fees: The Service is billed on a subscription basis (“Subscription Fees”) as detailed on our pricing page or your Order Form. Fees are billed in advance on a recurring schedule (monthly or annually). 6.2 Usage Fees: Certain features, including AI token usage and WhatsApp conversation fees, may be billed in arrears based on your actual usage during the previous billing cycle. 6.3 Payment: You must provide a valid payment method. By doing so, you authorize Frontline Intelligence LTD (or our third-party payment processor) to automatically charge your payment method for all applicable Fees. 6.4 Non-Payment: If a charge is declined, we may suspend your access to the Service until payment is successfully processed. Fees are non-refundable except as expressly provided in these Terms or required by law.

7. Intellectual Property Rights

7.1 Company Rights: Frontline Intelligence LTD retains all right, title, and interest in and to the Service, including all software, dashboard designs, algorithms, chat widget code, and aggregated usage data. 7.2 Customer Rights: You retain all right, title, and interest in your Customer Data. You grant us a worldwide, non-exclusive, royalty-free license to use, host, and process your Customer Data strictly for the purpose of operating and improving the Service for you. 7.3 Feedback: If you provide us with suggestions, feature requests, or feedback, we may use such feedback without any obligation or compensation to you.

8. Data Privacy and Processing

8.1 Privacy Policy: Our collection and use of personal data are governed by our Privacy Policy. 8.2 Data Processing Agreement: If you are subject to the UK-GDPR, EU-GDPR, or CCPA, you act as the Data Controller and Frontline Intelligence LTD acts as the Data Processor. 8.3 AI Training Restrictions: We utilize enterprise-grade AI providers (such as Google Cloud Vertex AI or OpenAI Enterprise). We maintain strict commercial agreements ensuring that your Customer Data and message history are never used to train, fine-tune, or improve foundational public AI models.

9. Confidentiality

Each party (“Receiving Party”) agrees to protect the proprietary and confidential information of the other party (“Disclosing Party”). The Receiving Party shall not disclose the Disclosing Party’s Confidential Information to any third party (except to necessary service providers bound by similar confidentiality obligations) and shall use it solely to perform its obligations under these Terms.

10. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. FRONTLINE INTELLIGENCE LTD EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL FRONTLINE INTELLIGENCE LTD, ITS DIRECTORS, EMPLOYEES, OR PARTNERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM (A) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICE; (B) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICE; OR (C) ANY ERRORS OR OMISSIONS IN AI OUTPUTS.

IN NO EVENT SHALL OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS EXCEED THE TOTAL AMOUNT PAID BY YOU TO FRONTLINE INTELLIGENCE LTD IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

12. Indemnification

You agree to defend, indemnify, and hold harmless Frontline Intelligence LTD and its officers, directors, and employees from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including attorney’s fees) arising from: (a) your use of the Service; (b) your violation of these Terms or any Third-Party Platform policy; (c) your violation of any third-party right, including privacy or intellectual property rights; or (d) any claim that AI Outputs provided to your end-users caused damage to a third party.

13. Term, Termination, and Suspension

13.1 Term: These Terms remain in effect until your subscription is terminated by either party. 13.2 Termination for Convenience: You may cancel your subscription at any time through your account dashboard. Cancellation takes effect at the end of your current paid billing cycle. 13.3 Termination for Cause: We may suspend or terminate your account immediately if you breach any material provision of these Terms. 13.4 Effect of Termination: Upon termination, your right to use the Service ceases immediately. We will delete your Customer Data in accordance with our data retention policies, except where required by law to retain it.

14. General Provisions

14.1 Modifications: We reserve the right to modify these Terms at any time. We will provide notice of material changes via email or through the Service dashboard. Continued use of the Service constitutes acceptance of the modified Terms. 14.2 Force Majeure: Neither party will be liable for any failure or delay in performance due to circumstances beyond their reasonable control, including acts of God, natural disasters, cyberattacks, or outages of third-party infrastructure. 14.3 Governing Law and Jurisdiction: These Terms shall be governed by the laws of England and Wales. Any disputes arising out of these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales. 14.4 Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect. 14.5 Entire Agreement: These Terms, along with the Privacy Policy and any applicable Order Forms, constitute the entire agreement between you and Frontline Intelligence LTD.

15. Contact Information

If you have any questions regarding these Terms, please contact us at: